The EFresh® device applies an advanced clinical medical technology to objectively and accurately assess and report

1. Food Freshness and Palatability.
2. Meat tenderness (Beef tenderness and determine optimal aging).
3. Spoilt Food (Unsafe food).

Use of EFresh® provides an objective proof of quality and a unique opportunity to further distinguish your brand and build better customer relationships.

Check out the Flash Demo

So how do you identify the fresh food vs the previously frozen food?

Here is a nice explanation in the form of a Presentation

Processed foods is a booming and fast growing industry in today’s fast pace of life. The fresh vs. frozen debate is of concern to many health-conscious individuals. Many prefer processed or frozen foods as they need less preparation and are often cheaper than fresh food. But it is one of the most major contributors to many of the diseases and ailments. Almost all the food products are highly processed and has additives.

The fresh foods that provide quality nutrition is replaced by food products that lower the nutritional value,increase the ratio of calories and includes preservatives, flavors, texture-enhancing agents and added colors. The preservatives that are added to increase the shelf-life of these products may have negative impact on our health.Vitamin C is destroyed by heat and hence canned/frozen fruits have lower content of vitamin C than fresh ones. Even Juices are recommended as healthy but even they have added preservatives.

Fresh foods are liable to spoil and hence poses a challenge to existing supply chains,and hence it is required to upgrade the quality of fresh produce .

You literally are what you eat, so choose the right food. Eat healthy Food for a better living.

So how do you identify the quality and freshness of the food products to be consumed..?

EFresh(R) is a device which uses immediate and nondestructive method to check the quality of the food and measures the freshness and palatability of food products and identifies fresh versus previously frozen.

US frozen pork supplies stored in warehouses surged to a record high last month amid slumping export demand and global economic troubles, a government report has concluded.

This will lead to slump in prices. However the average consumer is not aware that freezing negatively impacts nutrient density and flavor. We encourage you to educate yourself on food quality – impact of freezing and your health – by checking out our flash animation here and learning about EFresh(R) device for the food industry.

1. “I am a bit confused on this. In the past years all the big supermarkets around here (NE Ohio) have added fresh fish counters. But, the fish is usually frozen when they first put it out, so what makes it any fresher then just buying it streight out of the freezer?” asks Sabine
2. “In reality, a lot of ‘fresh’ fish sold on the market is up to nine days old ”  says the Author over at Finest At Sea..

There are other voices having the same concern online. So it is pretty evident that previously frozen fish is sold as fresh for higher profits or out of ignorance.

Now lets go over to FDA website . FDA guidelines clearly mention

Why Freshness Counts

Healthwise, it is important to look for freshness when choosing seafood. In some species, if the catch has been left out in the sun too long – or the fish haven’t been transported under proper refrigeration – toxins known as scombrotoxin, or histamine, can develop. Eating spoiled fish that have high levels of these toxins can cause illness.

So it is critical consumers be aware and ask the right questions before buying fish and other seafood. EFresh(R) device can determine freshness, palatability (tenderness-juiciness-flavorfulness) and if the fish has been previously frozen.

In foods we are able to determine freshness, palatability (tenderness-juiciness-flavorfulness) and if the foodstuff has been previously frozen.

The study is non-invasive/destructive, provides immediate results and is economically applied.