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EFresh® A New Look Deep Into Food : Fresh or Frozen!

Today, food routinely travels the globe to get to our kitchens, restaurants and grocers; during that trip events purposeful and incidental result in diminished quality, flavor and loss of goodness and value. Some food sellers deceive buyers by freezing food and selling it as fresh to take advantage of better pricing.

We had a Press Release on EFresh® titled

EFresh® A New Look Deep Into Food: Fresh or Frozen! “Cell Membranes Tell The Story™”

Here is the abstract

(Vocus/PRWEB ) September 29, 2009 — IPGDx, LLC a MI based technology company has developed a new way to directly measure freshness, palatability and quality of any food. By electrically measuring the cell membranes of food the Company’s EFresh® technology can determine how good the food is and if it has been previously frozen; as food is often sold (as fresh) at higher prices after it has been frozen and thawed. Qualities measured include the tenderness of beef, the flavorfulness of fish and whether the food is of the quality to serve as an entrée or if it is better to be combined in a sauce or other cover.

Click here to view the complete press release

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New Food Safety Consumer Web Site

September 25th, 2009 | 5 Comments | Posted in Food safety, Health2.0, food quality

Found a great news on latest Food Safety and recall information on business wire,which says

WASHINGTON–(BUSINESS WIRE)–Health and Human Services (HHS) Secretary Kathleen Sebelius and Agriculture (USDA) Secretary Tom Vilsack, the co-chairs of the Obama Administration’s Food Safety Working Group, unveiled a new consumer Web site today at www.foodsafety.gov. The site is designed to help consumers and families get all the latest information on food safety and food recalls in one convenient place.

Our new and innovative approach to connecting consumers to food safety information in an easy and timely manner is a critical improvement in this effort,” said Agriculture Secretary Tom Vilsack.

“This site focuses on prevention by highlighting the steps both businesses and consumers can take to avoid illness,” said Food and Drug (FDA) Commissioner Margaret Hamburg. “It also will be a clearinghouse for information on the latest FDA rules and guidance.”

“The highest mission of any government is keeping its citizens safe. In this administration, we see public health as an essential part of that mission and this new website as an essential way we will can help keep people safe from unhealthy food and food handling practices and up-to-date on critical food recalls,” Secretary Sebelius said. “Consumers no longer will have to search around in different places trying to figure out which agency manages which food product. All the information that they will need will be one easy place at foodsafety.gov.”

More information on the new site features can be found in the press release

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Fresh Food for a Healthy Lifestyle

Naturally, Fresh Foods often taste better and are healthier than the frozen ones. They contain a higher proportion of naturally occurring vitamins, fiber and minerals.
Eat healthy foods by choosing the types of food that improves your health. This is one of the greatest ways you can live healthy and combat developing diseases like heart attacks, cancer and diabetes.
Include fresh foods as far as possible as processed foods tend to contain high level of salt and sugar.

Processed foods is a booming and fast growing industry in today’s fast pace of life. The fresh vs. frozen debate is of concern to many health-conscious individuals. Many prefer processed or frozen foods as they need less preparation and are often cheaper than fresh food. But it is one of the most major contributors to many of the diseases and ailments. Almost all the food products are highly processed and has additives.

The fresh foods that provide quality nutrition is replaced by food products that lower the nutritional value,increase the ratio of calories and includes preservatives, flavors, texture-enhancing agents and added colors. The preservatives that are added to increase the shelf-life of these products may have negative impact on our health.Vitamin C is destroyed by heat and hence canned/frozen fruits have lower content of vitamin C than fresh ones. Even Juices are recommended as healthy but even they have added preservatives.

Fresh foods are liable to spoil and hence poses a challenge to existing supply chains,and hence it is required to upgrade the quality of fresh produce .

You literally are what you eat, so choose the right food. Eat healthy Food for a better living.

So how do you identify the quality and freshness of the food products to be consumed..?

EFresh(R) is a device which uses immediate and nondestructive method to check the quality of the food and measures the freshness and palatability of food products and identifies fresh versus previously frozen.

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Safety of Fruits and Vegetables with EFresh(R)

Everyone agrees on the importance of eating more fresh fruits & vegetables. A diet rich in fresh fruits and vegetables is important to maintaining good health. The vitamins and minerals in fruit and vegetables can help reduce the risk of cancer, heart disease and high blood pressure, and type 2 diabetes.

Since fresh fruits and vegetables are not cooked, anything that is left on them after they come into contact with other things will be consumed. As these travel through the Food Supply chain,changes take place in their food structure. This includes micro-organisms in organic manure and in the water used for irrigation and initial rinsing, microbes on the hands of the people who pick the product, the containers and vehicles used to store and transport it.

Occasionally,fruits and vegetables get contaminated with harmful bacteria or viruses which are commonly called as pathogens. Contaminated fruits and vegetables if consumed can cause food borne illness. Common symptoms are nausea,vomiting,diarrhea,headache etc.

Efresh(R) device measures the freshness and palatability of food products. The process involves a nondestructive method which includes applying an electrical circuit to the fruits and vegetables and measuring the electric values that corresponds directly to the freshness of the food product. Vitality index is the measured value which is compared to the scale of that type of food to grade the results.

The quality, value and nutrient density of the food is what matters the most to all of us. Fresh fruit and vegetables are tasty and satisfying to eat and are essential in providing the necessary vitamins, minerals and fiber in our diet. Let’s enjoy their wide variety everyday as part of a healthy diet.

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US frozen pork storage at record high

September 10th, 2009 | 1 Comment | Posted in EFresh(R), Food Tenderness, Food palatability, food quality

Meat International is reporting that US frozen pork storage is at a record high.

US frozen pork supplies stored in warehouses surged to a record high last month amid slumping export demand and global economic troubles, a government report has concluded.

This will lead to slump in prices. However the average consumer is not aware that freezing negatively impacts nutrient density and flavor. We encourage you to educate yourself on food quality – impact of freezing and your health – by checking out our flash animation here and learning about EFresh(R) device for the food industry.

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