Fresh Food versus Previously Frozen
We have found that more than one-half of the fish advertised and priced as “fresh” in grocery counters has been previously frozen! How many times has the product you brought home and worked so hard to prepare just didn’t taste the way you thought it should?
EFresh our proprietary technology electrically illustrates the cell membranes of the fish. When the fish is frozen the cell membranes burst and the measured value changes along with the flavor.
If we knew the fish was peviously frozen it could be prepared sauced or in a casserole as opposed to a stand-alone entree.
We have to stop this fraud, charging us for fresh when it was previously frozen. Share your stories with us and let’s see if we can get the grocers attention.
Thank you,
Cheers!
Michaeal
IPGDx